Publicity
There are a number of ways to get free publicity for your book. In this article, we will present tips on press releases and creating a media kit.
Announce your book
Before your book is released, you should announce it to the media. Write a press release, approximately one page in length, and include a picture of the book cover. Mention the publisher, the release date and any other relevant information. If you don’t know how to write a press release, look it up on the internet. There are many web sites and web pages that will tell you how to do it.
There are a number of ways to get your press release to the right place. Submit your press release to your local newspaper or TV/radio news outlet. Be sure to email it to a department or reporter which handles book reviews or author features, and explain to them why their readers, viewers or listeners would be interested in your book.
Post your press release on your own web site. Do not post it as a PDF file. Search engines won’t pick up the information on a PDF file and rank it appropriately.
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