Friday, 23 August 2013

iUniverse on How To Promote Your Book by Blogging

iUniverse gives you pointers on how to market your book in what is considered one of social media’s pioneers predating Facebook.

Blogging, or web-logging has achieved the status of household recognition. Much like urban myths describing sunken treasure, many have heard that there are riches to be found, but aren’t sure if it is really worth their time to build their own ship to trawl the vast ocean of the World Wide Web.

For writers, the benefits of blogging are certainly worth the effort. So what can blogging do for you?

iUniverse Publishing Presents Six Benefits to Blogging


Visibility Your blog is a great home base from which to organize all of your social media links, and press releases. Constantly updating it with great content that your friends, family and fans will tweet or share will increase your potential for exposure to a new audience. In addition, fresh content and links back to it, encourage search engines like Google to rank you work higher in searches.

Voice Be yourself. Teach, entertain, or create controversy. There are no rules and readers enjoy finding a fresh point of view with a unique style. You can also experiment with different tones to find out which is most fun and effective for you.

Versatility Blogs can force you out into uncharted territory as you look for something fresh to write about. Remember interesting content is the point. This is a great exercise to increase your frame of reference, which will make you a stronger writer. You may also unwittingly gain fans by casting a bigger net.

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